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Study Guide

[BU481] - Final Exam Guide - Ultimate 57 pages long Study Guide!


Department
Business
Course Code
BU481
Professor
Karin Schnarr
Study Guide
Final

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WLU
BU481
FINAL EXAM
STUDY GUIDE

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BU481 Chapter 1 Notes
Job of the General Manager
- To create value for the enterprise by recognizing emerging opportunities and
challenges, prepare a response and ensure the success of whatever plan of action you
decide upon
oEx. RIM (Blackberry) smartphone market
- Fundamental components of the general manager’s job:
o1. Setting direction
o2. Creating strategy
o3. Implementing change
o*. Assessing performance (current and long term)
organization performance can lead to the manager getting the other
components very wrong
Assessing Performance
- Each industry and company will have its own metrics based on the key performance
drivers
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- Organizational performance is based on two sets of measures:
oOperating performance and organizational health
- Operating performance includes the “hard” or more quantitative measures of financial
and market performance
- Measures of organizational health are generally “softer” and more qualitative
(management and worker enthusiasm, the ability to work across boundaries and the
ability of the organization to learn)
oDrivers of performance for any company or industry are often inter-related
Using the Performance Matrix
- Used to classify operating performance and organizational health as roughly positive or
negative and ask 3 questions:
o1. Where was your business 3 years ago
o2. Where is it today
o3. Which way is it currently moving
- Quadrant 1:
oReview and fine tune
- Quadrant 2:
oInward looking and complacent organization
oMeaningful strategic review under way may be difficult
- Quadrant 3:
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