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Study Guide

BU481 Study Guide - Comprehensive Final Guide: Employee Retention, Match.Com, Carbon Print


Department
Business
Course Code
BU481
Professor
Karin Schnarr
Study Guide
Final

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WLU
BU481
FINAL EXAM
STUDY GUIDE

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Only pages 1-3 are available for preview. Some parts have been intentionally blurred.

Policy I – Session 1:
Strategic Management:
An ongoing process that evaluates and evolves a firms direction by:
oAssessing competitive environment and setting goals
oDetermining and choosing between strategic choices
oRegularly re-assessing implementation
oEvaluating changing/newly emerging circumstances
How Strategy is Different:
Other courses generally cover one functional area of business
oAccounting, marketing, finance, operations OB
Strategic management will focus on business as a hole
oHolistic approach to answer really big picture questions
Big Picture Questions:
What are the best industries to be in?
oAnd how do you compete in ones that are bad?
What determines the total corporate performance of an entire business
enterprise
Core Questions:
oWhere do we compete?
oHow do we compete?
oHow do we execute on it?
Why does it Matter to You:
Think like a leader, no matter what your role
Next generation of leaders
Strategic Analysis Process:
Issues:
Start by recognizing the decision maker’s role in the case
oCEO
oManager
oVP
Clearly identify the key issues/problems this company is facing as part of
our assessment
External:
Porters 5 Forces
Who is gaining value in the industry
What is going on – PEST
What do firms need to win KSF
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Internal:
Diamond – E
Financial Analysis:
Are we making money
Key ratios
Single year or comparison
Key Ratios
oRevenue growth
oNet Income growth
oSame store growth
oEPS growth
oROE
oROA
oROS
oCurrent Ratio, Debt/Equity
Competitor Analysis:
Who are main competitors
Strategic Choices:
Recommendation:
Implementation Plan:
Risks and Contingency Plan:
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