BU491 Midterm: Technical Test Answers Set 3.docx
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Technical test answers set #3: according to the article distance still matters by ghemawat, the author identifies culture as part of the. Please identify and explain three culture attributes that can impact a firm"s strategy over time as well as the challenge(s) in identifying and dealing with these factors. Mncs must be able to translate their products to fit with the appropriate language. Products affect cultural or national identity of consumers. The food industry is particularly sensitive to religious attributes. The deeply rooted system of unspoken principles that guide individuals in their everyday choices and interactions. Products can touch a deeper nerve, triggering associations related to the consumer"s identity as a member of a particular community. These are often quite easy to identify (ex. Hindus do not eat beef because it is forbidden by their religion). However, some countries restrictions are more difficult to identify (ex.
