CS315 Study Guide - Midterm Guide: Socalled, Authoritarianism, Noam Chomsky
8 Dec 2013
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Commodities: something with monetary and exchange value. Used to use rhymes to keep facts from business to bee-keeping. Printing (letterpress): words take on a new meaning as they are concrete design. Printing (more than writing): made abstract words material the commodity effect. Print is not only a question of filling space on paper. Residual orality in early print culture consciousness and print: ong"s main issue. Writing (by hand): letters don"t exist until execution. Ms culture oral-aural: difficult to read (different hands, no reliable standard): Reading aloud sotto voce to help memorize. Things had to be heard to be made possible. Early printed texts were visually pleasant but didn"t follow our current idea of textuality but the meaning was in the text. Locking type into place puts word/world into different space. Spelling became standardized as people realized how many words fit into a line. Shakespeare spelt his name in 5 different ways. Cf. early mss non-standard aesthetic differences.
