CP102 Midterm: Midterm 1 Review
Document Summary
Technology is not just: a means for career advancement, a skill set needed to survive in society. Technology can provide ways you can make an impact. Social networking tools enable groups to connect and exchange ideas: crisis-mapping tools collect and map information and make it publicly available. Data could alert scientists to new trends: the digital divide. Great gap exists between levels of internet access and availability of technical tools. Prevents use of all minds to solve problems. Web 2. 0: new set of features and functionality. Cognitive surplus: combination of leisure time and tools to be creative. Marketing technology helps to: decide what to purchase, actual buying process of goods and services. Strategies: qr (quick response) codes, location-aware price comparison tools, shopsavvy, redlaser, mobile coupons (mobicoupons, crowdsourcing. Access versus ownership: zipcar, call a bike/citi bike. Computer-literate: understanding capabilities and limitations of computers, knowing how to use computers safely and efficiently.
