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Study Guide

CS100- Final Exam Guide - Comprehensive Notes for the exam ( 29 pages long!)


Department
Communication Studies
Course Code
CS100
Professor
Jade Miller
Study Guide
Final

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WLU
CS100
Final EXAM
STUDY GUIDE

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Social/Cultural History of Media
What is media?
-conduit for a message
-the PLURAL OF MEDIUM: this was the bonus question on the exam.
What is technology?
Message (noise) —>
In —> Sender (encodes) MEDIUM Receiver (decodes) —> Out
<— Feedback
The medium is the means by which people communicate (text, email, video) from the sender to
receiver. Talking about all the tools humans have used to expand their knowledge to others. The
conduit for a message.
Multiple receivers would be sent out using mass medium (twitter)
Technology is anything that can be used as a tool to help people in our society. Ex) shoe
technology change the human capabilities of survival. Our ability to control larger areas of our
terrain.
Communication and Empire
The extent of empire could be used as an ‘indication of the efficiency of communication’ (Innis,
1972: 9)” — on midterm and final exam
-Long distance communication was necessary for empires to exist (sent messengers)
Rapidly Reproduced Mass Communication
the bible made on the printing press. the first time we truly had the first mass medium; change
the human experience of the alphabet and of writing.
Rapid one-to-one and instant communication
1800’s - the telegraph. Makes a huge change in the way we connect to people. Changes the
financial market, how we trade goods, humanitarian aid/disasters, etc.
Global Networks
Underwater cables. Ex) wifi
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Pacey:
-is technology “culturally neutral”?
-look at “the web of human activities surrounding the machine:
-its use
-its image
-what supplies it needs
-what skills users need
-what needs to be built to support it
-“if it’s to be of any use, (technology) must fit into a pattern of activity which belongs to a
particular lifestyle and set of vales”
-ex) electric ferris wheel vs. manual one. Less skills required for a manual one.
-ex) Hovding’s bike scarf. Innovated upscale helmet. Innovation was needed because this tool
is more useful to people’s lives, more attractive, less bulky.
Pacey on progress:
-What is progress?
-Does progress mean there has to be a goal? : Yes, you need to know the goal you are
progressing towards
-what type of goals make sense for humanity?
Energy per grain - ex) less energy on every piece of grain used.
Industrial revolution - a period in which the core of the economy switched from farming to
manufacturing. People went from working in isolation on their farms near the family to working
outside of the house on a regular basis in a factory and being supervised.
What was more important in terms of the industrial revolution, according to Pacey?
-organizational change: gathering workers in one place
Linear Development - organizational change led to technological change.
tool = technology + human usage —> a goal
ex) paper clip is the technology and how we use a paper clip is human usage
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