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CS101 Study Guide - Midterm Guide: Keith Davey

Communication Studies
Course Code
Anne- Marie Kinahan
Study Guide

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Professor e mail
Office 3-146 DAWB
Office hours Thursday 11am 1pm
Key topics
- History of mass media in Canada
- Relationship between media and advertising
- Rise of new media
- Relationship between media and democracy
Required text
- 3rd edition of mass communications in Canada
- The brief penguin handbook
Assignments and evaluation
- Tutorial participation and assignments 25%
- Midterm exam 25%
- Research essay 25%
- Final exam 25%
- Organized in 5 week blocks
- Odd numbered tutorial groups begin this week
- Tutorials are essay writing workshops
Essays must be submitted to turn it
Midterm exam will be held on October 27th
Will include material from lectures, readings, and screenings<there will be no tutorials the week of
October 27th
Format: multiple choices
Research essay
- Topics will be provided in your tutorial groups this week

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Final exam
- Will cover material from the entire course
- It will scheduled during the final exam period which runs from December 9-22
Communication studies degree
- In order to proceed in to the 2nd year of the program u must
- Have an overall gpa of 5.0 or higher and a cs gpa of 6.0 or higher
- Cs gpa is the average of cs100 and cs101 plus any other cs elective course
- In addition, in order to take cs203 and cs 235 in 2nd year you must have a minimum grade of c in
both cs100 and cs101
What is communication studies?
2 primary definitions of communication
- 1. communication as transmission; a one way sender message receiver model
- One way models of communication can be manipulative many influence values attitudes and
- 2. Communication as a ritual; a two way process of eand sharing
- Two way models of communication are participatory, create community
Central questions about mass communication
- Harold lasswell 1948
- Who
- Says what
- In which channel
- To who
- With what effects
- New wh9o what when where why version by Harold lasswell
- Who is communicating
- What are they saying
- What medium are they using
- Who is the intended audience
- How is the audience affected

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What is mass communication?
- What is a process of communication where a person or group of persons sends a message
through a channel or medium
Central process of mass communication
- Sender sends a message through a medium
- Message is delivered rapidly (through cables or satellites)
- Message is received by large numbers of people simultaneously
Forms of mass communication
- 1. Wide scale distribution of entertainment products by large corporations
- 2. Accessibility of info through communication technologies
- 3. Individual exchange of information through communication channels
Why bother studying communication
- Media provides info about the world
- Media shape our view of the world
- Media are important institutions in society
- Media provide contact between individuals
- media create our popular culture
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