EC260 Final: EC260 Midterm Review

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What is the optimal price and quantity (derivative and optimization. Dprofit/dq = 2 q 3 = 0. Manager: a person who directs resources to achieve a stated goal: we assume the managers goal is to maximize profit. Economics: the science of making decisions in the presence of scarce resources. Managerial economics: the study of how to direct scarce resources in the way that most efficiently achieves a managerial goal. Economic profits = total revenue total opportunity cost. Accounting costs: the explicit costs of the resources needed to produce goods or services. Opportunity cost: the cost of the explicit and implicit resources that are foregone when a decision is made. Profits signal to resource holders where resources are most highly valued by society: resources will flow into industries that are most highly valued by society, the highest price signals highest utility and highest profit signals most efficient firm.

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