KS100 Study Guide - Final Guide: Consumerism, Judith Butler, Performativity
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> set of ideas, systems and values embedded ex. socialist ideology: everyone is equal , no one should be hungry. > different ideologies in different cultures: hegemony: political or cultural dominance or authority over other. System of coded meanings in order to create that > culture=cultivated behaviour: branding: the process involved in creating a unique name and image for a product in the consumer"s mind, mainly through advertising campaigns with a consistent theme. > difference: sub culture is a small segment of people that operate w/in the framework of the dominant culture. Ex) view that categories of people, such as women and men, or heterosexuals and homosexuals, or members of ethnic groups, have intrinsically different and characteristic natures or dispositions. Or view that all children should be taught on traditional lines the ideas and methods regarded as essential to the prevalent culture: mythology: a collection of myths, especially one belonging to a particular religious or cultural tradition.