MA129 Study Guide - Final Guide: Market Segmentation, Psychographic, Brand Equity

• School: WLU
• Department: Mathematics
• Course: MA129
• Professor: Shane Bauman

Document Summary

Bbi201 chapter 8 marketing test study sheet. Matching (fill in blanks with word list) 10 marks. 4ps of marketing product, price, promotion, place. Types of promotion (coupons, contests, premiums, special events, samples) Channels of distribution: direct and indirect channels, specialty channel (non-retail store, types of intermediaries ( importers, exporters, wholesalers, retailers) Competitive market: market share (%, market size ($, market segment. Consumer market: demographics (age, gender, income, family life cycle, ethnicity & culture, psychographics (study of the way people live) The traditional product life cycle stages and their characteristics. Introduction (early adopters: growth, maturity (cash cows, decline, decision point. The non-traditional product life cycles fad, niche, seasonal.