PO110 Study Guide - Final Guide: Pnyx, Flickr, Computer-Assisted Telephone Interviewing
3 Apr 2015
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Document Summary
Ten main tenets to which cicero should adhere: have the backing of family and friends, surround yourself with the right people, call in all favours, build a wide base of support, promise everything to everybody, communication skills are key, don"t leave town, exploit weaknesses of your opponents, flatter voters shamelessly, give people hope. Non probability: availability of respondents, purposive sampling, snowball sampling, quota sampling, opt in polls (panels) Coverage bias: who is excluded from participating, % of households with no landline: 13%; younger people most likely to have no landline, % of households with no internet: 13%; older people most likely to have, does everyone have an equal likelihood of agreeing to participate, 18 34 has lowest response rates compared to other age groups, those in quebec have the lowest rates among all regions, men and women are really a toss up depending on methodology no internet.
