Motivation
To be moved
Single and multiple causes (ie; why we eat)
Involuntary and voluntary motivators
Emotion (why motivation theorists today are interested in understanding feelings)
Negative feelings can and often do undermine goal directed behaviour while
positive feelings can and often do sustain goal-directed behaviour
Instincts
They are inherited impulses that result in specific pattern of behaviour
We can change in order to be able to deal with environmental pressures more
efficiently
Main people are Darwin and Freud
Biologists use the word instinct to refer to the belief that there is an innate or
biological basis for adaptive behaviour
Psychologists have largely abandoned it-didn’t help predict what will happen next
McDougal was important in development of initial instinct theory
Darwin/ Theory of Evolution
Said that we are constantly going under biological structural changes as a result of
environmental pressures
Principle of Variation: trait variation within a population
Principle of natural selection environment selects trait that aids survival
Natural selection: members of a species with physical or behavioural attributes
that allowed them to better deal with environmental pressures would survive and
reproduce and as a result they would pass along this biological structure to their
offspring; on the other hand, those that could not survive would not be able to
reproduce, and thus their biological structure would be lot over time
Darwin’s contribution was not the discovery of evolution, it was that natural
selection is the mechanism by which evolution occurs
Freud
ID: impulses; devil; over development would lead to disregard of all others
o Responsible for 4 F’s
Fight
Flight
Food
Fornication
o Unconscious
o Response to Pleasure Principle:
Superego: morally right; ideal; angel; over development would lead to rigid
personality
EGO: in middle who is balance btw both
Said our energy comes from libido
Instincts give rise to representations of the goal object Drives
Means same as instincts and needs
Needs
Needs theory: we stop addressing threat once our needs are met
o Maslow
The idea that needs give rise to action is no longer used; it is that needs give rise
to dispositions and whether these dispositions lead to action depends on previous
circumstances
Maslow
Needs theory
Least supported empirical research but just makes so much sense that people
don’t even question it; made up of observations and intuitions
Hierarchy of motives-physiological, safety, love and belongingness, esteem, self-
actualization
Flawed because some people may stop and not seek higher goals
Criticism is also that some may occur simultaneously
Some higher needs maybe are met before lower ones (ie travel leads to instability
but maybe assist with esteem)
Goal Theorists
Set goal which creates tension as you work towards goal and then the tension is
released
Goals give rise to action
People adopt different orientations to the environment depending on whether
they feel threatened; if threatened they adopt an ego orientation, otherwise they
adopt a mastery orientation
Reinforcer (positive and negative)
Negative reinforcement: removal or aversive stimulus
o Is better and long lasting then punishment because punishment is
immediate and we tend to forget the pain that occurs from punishment
o positive reinforcement: reward
Growth/Mastery theories
come from our want to master environment
focus has been to uncover the process of mechanisms that guide this tendency to
master
assumes the tendency to master develops from a fundamental curiosity or
exploratory need
Expectancy-Value theory
humans have expectations about outcomes but also that they attach values to
these outcomes
Arousal
critical for survival
arousal is mobilization or activation in preparation for behaviour indicator of amount of energy that is being made available
increased arousal=more vigorous performance but its not always more efficient it
depends on the complexity skill level and motivation
physiological arousal; ANS (sympathetic is arousal, parasympathetic is preparing
for arousal); brain arousal (different areas aroused depending on activity)
Approach
Psychological
Do something out of desire
Not always related to specific goal
Hot/cool theory of gratification
Hot/cool system
Hot System: LIMBIC
o Go, simple, fast, accentuated by stress, emotional
Cool System: FRONTAL
o Know, complex, slow, develops late, self-control, attenuated by stress
Separates us from other mammals
Avoidant
Do something to avoid something else
Compelling and hard to ignore
Aversive; strong immediate need to distance yourself
Avoid danger
o From evolutionary perspective when we sense danger, we have an
instinctive need to avoid the threat to our survival void causes
Extended Adaptation
Emerging brain knew nothing of cell phones, driving, bikes, etc.
Components of Motivation
Motivation is concerned with understanding how dispositions can lead to actions,
through the interaction of biological, learned, and cognitive processes
Food preferences
21% fat, 8% sugar
combination of innate and learned
Hypothalamus
Found in limbic system
Jobs:
o Control and integrate ANS
o Feelings of rage and aggression
o Regulates body temp
o Regulates food (contains feeding center and satiety center)
Satiety=feeling content
o Contains thirst center waking state and sleeping patterns
Prefrontal Cortex handles emotion, behaviour regulation (difference between right and wrong) has
millions of neural pathways that help it communicate with deeper structures of
the brain such as the amygdala
Neurotransmitters
Involved in regulation of mood
They fit into receptor sites
Amygdala
Fear responses, startle, facial recognition
Role in memory and emotional reactions
Almond shaped group of neurons deep within medial temporal lobes
Should work with prefrontal cortex; if they have miscommunication is could lead
u to be a serial killer
Highly reactive amygdala means your likely to experience greater negative affect
Preparedness
Contrapreparedness
Mind
BIS
Behaviour Inhibition System
Conditioned signals of punishment and non-reward
Activated=arousal to inhibit on-going behaviour
BAS
Activated by conditioned signals of rewards and non-punishment
Activated=arousal and increased approach
Born with this or BIS being more dominant but you can teach your brain to prefer
one over the other
CCK (the Satiety hormone)
Hormone released after food intake; short term regulation
The fatty acids and glucose enter the small intestine, which triggers the CCK. So
once the CCK is triggered, the higher the CCK level the more satiety and fullness
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