Social Psychology Midterm 2
March 24 2013
Deindividuated – Loss of self-awareness and evaluation apprehension; occurs in group situations
that foster anonymity and draw attention away from the individual
Conformity – A change in behaviour or belief in accord with other
Normative influence – Conformity based on a person’s desire to fulfil other’s expectations often
to gain acceptance.
Social Exchange Theory - The theory that human interactions are transactions that aim to
maximize one’s rewards and minimize one’s cost
Out-group homogeneity effect –perceptions of out-group members as more similar to one
another than are in-group members; “They are all alike and we are diverse”
Obedience- A change of behaviour in accordance with a direct order from a figure of authority.
Factors that affect obedience include, the victim’s distance, proximity and legitimacy of the
authority figure, and institutional authority.
Types of conformity
1. Public compliance – Doesn’t change your underling beliefs
2. Private acceptance – Does change your underling beliefs
Why do people conform?
1. Normative Influence: Wanting to be liked
-Public vs Private
-Higher conformity when public
2. Informational Influence: Wanting to be right
-Higher conformity when task is difficult
-Higher conformity when more concerned about being right
Prejudice – A negative belief or way of thinking in relation towards someone or something based
on limited facts
Stereotype – The way you represent something which may apply to a