PS270 Study Guide - Cognitive Dissonance, Christmas Card, Motivation

37 views32 pages
2 Dec 2013
School
Department
Course

Document Summary

Next week midterm is from 7 til 9 and is worth 30% - 80 marks. *4 classic studies to know the names and outcomes. Attitude is a person"s evaluation, positive or negative of a person, object or idea. Include these components: affective, behavioural, cognition. Affective component stems from values and beliefs (abortion, death penalty); if something is pleasing to you (sensory reaction) and the conditioning you"ve had over the years (classical and operant) Behavioural component: based on self-perception of one"s own behaviour, wen attitude is ambiguous or weak, when no other plausible explanations for the behaviour, a bit like introspection in a sense. Cognitive component: based on a person"s beliefs about the properties of the attitude object (choosing a computer, purpose is to evaluate the object, weighing the pros and cons. Attitudes do affect behaviour in some instances. Can"t say that attitude will predict behaviour. Strength of attitudes are more resistant to change.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents