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Qualitative analysis prep (study note for last quiz) .docx

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Terry Mitchell

Qualitative analysis Visual coding aids: Cluster analysis: used to check for similarities/ differences in coding Tree map: used to compare how much coding has been done at select Nodes Graphs: see all nodes coded in a specific interview Process of analysis: Open coding: identifying, naming and describing and categorizing phenomena found in texts Axial coding: relating codes to each other through a process of inductive and deductive reasoning Selective coding: choosing one subject as core and relating all others to this one Memos: short documents written as one goes through the analysis “in vivo” coding, line by line, highlighting key words/ issues in participant’s words. Write up ongoing theoretical memos, questions, hypotheses and emergent codes Stages of analysis: 1. Review transcripts as a whole 2. Data reduction- look for repeating patterns and connections in the data, then move to thematic coding 3. Data display- organized, compressed assembly of information that permits conclusions drawing and action. Matrices, graphs, charts and networks. 4. Interpretation- goes beyond description, attaches significance to what was found, makes sense of findings, offers explanations, draws conclusions, makes inferences, create holistic picture. Confirm what we know is supported by the data, dispute misconceptions, provide illumination on a phenomenon. 5. Reporting Constant comparative analysis: codes replace transcripts as level of analysis, attend to metaphors and analogies, systematic search for similarities and differences across the interview data Analytic tools: -use of questions -making comparisons -thinking about the various meanings of words -thinking in terms of metaphors -looking for the negative case -so what? What if? Analytic tools: -use of questions -making comparisons -thinking about the various meanings of words -thinking in terms of metaphors -looking for the negative case -so what? What if? Deciding types of analysis: conversation, thematic, discourse, analytic, content, grounded theory Need to consider: What is my research question? What is my appropriate methodology? Degree of openness to the specificity of the text, degree of structural and depth analysis The six major approaches: -ethnography -grounded theory -case study -symbolic interactionist -narrative -hermeneutic -phenomenological Ethnography: based on field work where you live in community for months or years (Margaret mead or Jane Goodall) to try to understand the culture in terms of the people themselves, prolonged observation. From Anthropology. Has been widely criticized as ethnocentric as it first emerged as the study of “the other”. Emic- view of insider, this is what we want in research, be true to subjects of study Etic- view of the outsider, implies some degree of detachment or “higher” level of conceptual analysis Five criteria for quality research in creative ethnographic tradition: 1. Substantive contribution- does this piece contribute to our understanding of social life? 2. Aesthetic merit- does it invite interpretive responses? Is it complex? 3. Impact- does it affect other emotionally or intellectually? Does it inspire new research? 4. Reflexivity- need to reflect on researcher’s own biases 5. Expression of reality- does the text seem true? Is it a credible account? Types of ethnography: -class
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