[ACTG 3000] - Final Exam Guide - Comprehensive Notes for the exam (80 pages long!)

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Countries = european countries, mainly france, but also in the middle east, other parts of asia, and the indies. Sales aren"t as high as they were before but they are not as low as when in recession either. The decrease in net income is largely attributed to the restructuring costs under lars olofsson. Products are in mature stage as proven by: The need for consolidation with french competitor to maintain relevance and market share. The high need for diversification especially with competitors. Carrefour"s core competency is its extensive knowledge of the hypermarket concept and application of design to create faster, more attractive, and convenient shopping experiences. It is also competent in its offering of distinct product areas that stems from its extensive knowledge of consumer needs. It has diverged to offer a range of services in addition to food and non-food items such as financial, travelling and insurances services. Its competitive advantage also stems from its very own payment card.

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