ADMS 2200 Study Guide - Quality Management, Military Intelligence, Marketing Mix

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apricotseal471

28 Mar 2013

School

York University

Department

Administrative Studies

Course

ADMS 2200

Professor

Richard Patterson

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ADMS 2200 Full Course Notes

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We now have to focus on the marketing mix, the four elements of a marketing strategy product, distribution, promotion and price to satisfy the target market. We focus on how firms select and develop the goods and services they offer, starting with planning which products to offer. Marketers develop strategies to promote both tangible goods and intangible services. Any such strategy begins with investigation, analysis and a selection of a particular target market, and it continues with the creation of a marketing mix designed to satisfy that segment. Marketers think of a product as a compilation of package design and labelling, brand name, price, availability, warranty, reputation, image and customer service activities that add value for the customer. Product bundle of physical, service, and symbolic attributes designed to satisfy a consumer"s wants and needs. Service an intangible task that satisfies the needs of consumer and business users. Good tangible products that customers can see, hear, smell, taste, or touch.

Related Questions

A marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper:

a.products for that target market

b." mix" of product/service, price, promotion, and distribution for that market

c.promotion for that target market

d.mix of product, distribution, and warranty service for that target market

e.incentives to allow a large percentage of the target market to purchase goods and services from the company

lavendercamel438

Assessment Task 2: Develop Customer Service Plan Mr. Johnson recently established a travel agent business at George Street, Sydney as a private company limited. The name of the business is âQuick Flight Serviceâ. The businessâ target customers are international students, tourists, and business travelers. The business operates in a highly competitive industry. Hence, it is necessary for âQuick Flight Serviceâ to develop a competitive advantage to attract customers, and survive in the market. Mr. Johnson strongly believes that a customer service strategy can be used to develop a competitive advantage. Currently, there are ten staff working for the business. Mr. Johnson wants to prepare a customer service plan for his business. Assume you are customer service consultant, and you have been asked to prepare a customer service plan for âQuick Flight Serviceâ. Your plan should cover information to manage these following activities: a) Methods to identify customerâs needs. b) What are products and services that can be introduced that will to satisfy customersâ needs? c) List Three (3) Policies and Three (3) Procedures to deal with customers d) Quality attributes of customer service e) Methods to obtain customerâs feedback. f) Customer complaint handling procedure/s. g) List a few methods that can be used to monitor customer service standards (Words Limit: 900-1000 words)

taupehedgehog415

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With respect to social marketing, nonprofit organizations shoulddo all of the following except

restrict the sharing of information, such as allowing people toshare personal stories, due to privacy concerns.

allow people to feel like they are doing something.

understand what motivates people to take up causes.

use social media that allow the use of digital photos, video,and gaming skills.

have metrics to assess the effectiveness of its social mediaactivities.

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Which of the following statements about services ismost accurate?

Although a major contributor to GDP nationally, services playonly a minor role in GDP on a global scale.

Exports of services is one of the few areas in which the UnitedStates has a trade surplus.

Whether tangible or intangible, the marketing of services isexactly the same as the marketing of products or ideas since theyboth satisfy customer needs.

There is much more in common with the marketing of services andbusiness products than there is between the marketing of servicesand consumer products.

Very few jobs in the United States are in the servicessector.

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64.

Satisfying consumer needs is accomplished by

identifying target markets.

designing a marketing program.

developing a distribution strategy.

discovering consumer needs.

conducting marketing research.

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66.

Recent research suggests that employees' competence, __________,and sincerity of their interactions affect the success of therelationships.

friendliness

empathy

authenticity

responsiveness

reliability

ADMS 2200 Study Guide - Quality Management, Military Intelligence, Marketing Mix

ADMS 2200 Full Course Notes

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