Study Guides (248,269)
Canada (121,449)
York University (10,192)
ADMS 2200 (99)
all (4)

Consumer Buying Behavior m and p.docx

2 Pages
Unlock Document

Administrative Studies
ADMS 2200
All Professors

Consumer Buying Behavior: ( Motivation and Perception) Motivation: A motive is a need that’s is sufficiently pressing to direct the person to seek satisfaction. Psychologists have developed theories of human motivation. Two of the most popular- the theories of Sigmund Freud and Abraham Maslow. - Sigmund Freud assumed that people are largely unconscious about the real psychological forces shaping their behavior . He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control ; they emerge in dreams, in slips of the tongues, in neurotic and obsessive behavior or ultimately in psychoses. - Abraham Maslow sought to explain why people are driven by particular needs at particular times. Maslow’s answer is that human needs are arranged in a hierarchy, as shown, from the most pressing at the bottom to the least pressing at the top. A person tries to satisfy the most important need first. When that need is satisfied , if will stop being a motivator and the person will then try to satisfy the next most important need
More Less

Related notes for ADMS 2200

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.