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Consumer Buying Behavior m and p.docx

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Department
Administrative Studies
Course
ADMS 2200
Professor
All Professors
Semester
Winter

Description
Consumer Buying Behavior: ( Motivation and Perception) Motivation: A motive is a need that’s is sufficiently pressing to direct the person to seek satisfaction. Psychologists have developed theories of human motivation. Two of the most popular- the theories of Sigmund Freud and Abraham Maslow. - Sigmund Freud assumed that people are largely unconscious about the real psychological forces shaping their behavior . He saw the person as growing up and repressing many urges. These urges are never eliminated or under perfect control ; they emerge in dreams, in slips of the tongues, in neurotic and obsessive behavior or ultimately in psychoses. - Abraham Maslow sought to explain why people are driven by particular needs at particular times. Maslow’s answer is that human needs are arranged in a hierarchy, as shown, from the most pressing at the bottom to the least pressing at the top. A person tries to satisfy the most important need first. When that need is satisfied , if will stop being a motivator and the person will then try to satisfy the next most important need
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