The Boston Consulting Group:
Using the now classic Boston Consulting Group (BDG) approach, a company classifies al its
SBU (strategic business Units )according to the growth- share matrix .The growth share matrix
defines four types of SBUs:
Stars: Stars are high growth, high share business or products. The often need heavy
investments to finance their rapid growth. Eventually their growth will slow down and they will
turn to cash cows.
Cash Cows: Cash Cows are low growth , high share business of products. These