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The Boston Consulting Group.docx

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Department
Administrative Studies
Course
ADMS 2200
Professor
All Professors
Semester
Winter

Description
The Boston Consulting Group: Using the now classic Boston Consulting Group (BDG) approach, a company classifies al its SBU (strategic business Units )according to the growth- share matrix .The growth share matrix defines four types of SBUs: Stars: Stars are high growth, high share business or products. The often need heavy investments to finance their rapid growth. Eventually their growth will slow down and they will turn to cash cows. Cash Cows: Cash Cows are low growth , high share business of products. These
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