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Final

ADMS 2200 final exam review important terms, includes all the chapters with visual prestations to clear your understanding.If the terms are well understood and applied in the final, student will be good to go.

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Department
Administrative Studies
Course
ADMS 2200
Professor
Richard Patterson
Semester
Winter

Description
Customer AnalysisGeographic SegmentationoSee the Excel chartoCanadas population is 316 millionsoThe biggest province is Ontario 126 millions followed by Quebec 76 millions British Columbia 43 millions and Alberta 33millionsDemographic SegmentationSegmenting by GenderoMale and Female ratio 11 are almost the same in every age group Excel ChartSegmenting by AgeoThere are three age groups and the people age from 14 to 64 accounts for 70 of the whole population Excel chart1StudentsoAge 1829 split between male and femaleoValue creativeness and like technologyoStay in residence or offcampus houses or with their parents1oWork parttime 50 are employed during the academic yearoUse public transportationoLike convenient food and dine outoHave over 6000 of annual income2oPurchase food clothes technology products and entertainment3oShopping is the number one hobby4oAntibrand believe in good quality like to be paid attention tooFriends are important to them products have short life cycles and diversity is embracedoWith higher education they will have higher incomes after entering the workforce hence increase the purchase power1 httpwwwcampuspluscommarketpssaspx November 13 20062 Red Light WebMarketingSeptember 9 2002 p 263 Eve Lazarus Caboodles Rules Marketing January 20 2003 p 94 Beckey Ebenkamp Youth Shall Be ServedBrandweek June 24 2002 p21
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