ADMS 3660 Study Guide - Final Guide: Maxwell House, Douwe Egberts, Distributive Justice

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Nestl : the fair trade decision (based on richard ivey school of business case nestle"s nescafe partners" blend: the fairtrade decision, prepared by dr. sophia kusyk for the final exam purpose only. All dollars amounts are in usd dollars. ) Hilary parson, head of corporate affairs, nestl uk, was looking out the train window while traveling to nestl "s head office in vevey, switzerland. It was february, 2005 and she was reflecting on the current decision relating to nestl uk"s nescaf partners" blend initiative. Over the last two years, she and several other managers at nestl uk and head office (in switzerland) had been working on developing a soluble instant coffee product for the expanding u. k. ethical coffee segment. As the largest buyer of coffee beans in the world, she was about to represent nestl in talks with the fair trade foundation to discuss the possibilities of releasing the yet-to-be launched nescaf partners" blend with the fairtrade mark.

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