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ADMS 3920 Business Pitch Presentation Grading Key - Fall 2013 -- 20130909.pdf

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Department
Administrative Studies
Course
ADMS 3920
Professor
All Professors
Semester
Fall

Description
AP/ADMS 3920 3.0 – FALL 2013 NEW VENTURE AND SMALL BUSINESS MANAGEMENT   Business Pitch Presentation Grading Key   Company Name: _______________________________________________   Group Number:  ________________  Team Members: ______________________   ________________________   ____________________________    ______________________   ________________________   ____________________________    ______________________   ________________________   ____________________________    Points  Points  Element  Possible  Earned   1. Intro / Objective  • Introduce presenter and capture audience interest  5    • Make clear statement of presentation goal/objective  • Suggest convincing rationale for ‘yes’ response  2. Product (or Service)  • Describe the product (or service) clearly  20    • Explain product uniqueness or market niche  • Explain why people will buy your product  3. Sales & Marketing  20    • Clearly articulate your sales & marketing plan, including  Plan  the target market, customer needs / profile, methods of  identifying and attracting customers, your sales process  and sales activity objectives, pricing, etc.  4. Operating Plan and  • Describe how you will obtain/manufacture/deliver the  15    Management Team  product or service  • Describe your human resource requirements and your  management team  5. Financial Plan  15    • Show your sales, profit and cash flow projections, and  explain key assumptions / variables driving these numbers  • Clearly state your estimated start up costs, including  working capital, and explain how you will raise capital  6. Professional  • Refer description/recommendations on next pages  15    Preparation &  • Professional appearance (formally dressed, groomed)  Approach to  • Professional slides and/or demonstrations  Presentation  • Smooth, polished presentation; seamless transitions  between group members (all group members introduced)  • Minimize your use of cue cards and reading  • Have your presentation fit the allotted time  • Be ready to answer questions   • Create an appearance of a “collaborative team” (if your  team does not appear cohesive during the presentation,  the a
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