[ADMS 4225] - Final Exam Guide - Ultimate 29 pages long Study Guide!

• School: York University
• Department: Administrative Studies
• Course: ADMS 4225
• Professor: Yong Troy

Document Summary

Final: case-based; open book, during exam days: marketers maximize values/shareholder values. Sensory stimuli: smell eg. memories; sight eg. behaviour of others -> buying popcorn to feel belonging to what others are doing; taste also conjures memories "happy ones", sound eg. precondition of popcorn popping striving consumer to buy. Jnd "just noticeable difference" = applies to everything; attributes of brand and symbolism more important to consumer to control intrepretation in regards to pricing for example. "; sense of entitlement - overcoming guilt: avoidance-avoidance -> throwing more money into vehicle you currently own or purchasing a new one = two undesirable alternatives making the best of a bad situation. Self insecure, others weird, unfashionable, not conforming to location"s vocation eg flip flops to the office. "motivation to ad" case study (due next week); analytical skills with content that has to be relevant and support arguement (chapters 1-8 for material; don"t source material - paraphrase)