[ADMS 4235] - Midterm Exam Guide - Everything you need to know! (24 pages long)

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Re-cap: critcal success factors in npd ( the chart with ch 3,2,4) Risk management in npd process, fig 4. 2: go/kill decisions can reduce the risk and the stages can reduce the level of uncertainty. Every time you decide to skip a step, you increase your level of uncertainty and risk. Go through more stages and gates to control the risk. The 4 generic methods to generate new product opportunities. Start with something exploratory to a concrete idea. Think like a risk manager, business as a systematic practice of risk management. Stage gate model- most widely used, powerful and fundamental framework of npd. Inside-out (people did not care about the appearance, just the fact that the car can work: as cheap, as profitable as possible. Inside-out: about pushing the product out, more factories so now sales are needed to stay in business, focus: find new customers.

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