ADMS 4260 Study Guide - Midterm Guide: Sample Size Determination, Descriptive Statistics, Whzt

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Document Summary

Short answer questions: research process and ethics: Research process framework ensures that research conducted on a decision problem is systematic and disciplined and that the methods use are objective and consistent. The research process involves 4 key stages in the following: Decision problem transformed into research problem through research terms. Useful for unusual situations where information cannot be retrieved from normal operations. Information is predictable and harvested from database that capture data from normal business operations (1)collecting data to address specific problems. Casual research (2)putting systems in place that provide marketing intel on ongoing basis (candle) Coordinates data, systems, software for gathering interpreting market info. System based marketing (management information systems (mis)) periodic, standardized reports. Exploratory research used to clarify the issues and provide a clear understanding of exactly what information is needed for managers to make important decisions. Population of interest- age over 18, female, white.