ADMS 1010 Quiz: Weekly Assignment 4

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There are three different underlying assumptions in the article competing on resources by david j. collis and cynthia a. montgomery. To begin we will look at the reality assumptions, it forces you to analyze your beliefs about what events have taken place, what exists, or how things work in the world (dyer, 40). In the case of this particular article it is highlighted how a company"s success is based on how efficiently a company performs. Today the use of multimedia within companies to interact with one another to increase efficiency takes away from daily human need. For instance, humans need to interact with each other face to face to fulfill their social need. This is what philip roscoe is arguing through his work i spend therefore i am . In order to maximize profit companies have turned everything into commodities.