Study Guides for ADMS 2200 at York University (YORKU)

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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

OC168270217 Page
27 Nov 2018
0
Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he
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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Final Guide: Customer Service, Industrial Revolution, Relationship Marketing

OC168270268 Page
28 Nov 2018
0
Lecture 1 marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want-satisfying
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 11: Direct Selling, Customer Service, Retail

OC168270215 Page
22 Nov 2018
0
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

OC168270210 Page
13 Nov 2018
0
Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 9: Marketing Mix, Retail, Product Management

OC16827029 Page
7 Nov 2018
0
Marketing mix blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target
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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Internet, International

OC168270217 Page
5 Nov 2018
0
Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want
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YORKADMS 2200Marius DobreFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 22 pages long!)

OC226229922 Page
29 Mar 2018
0
Blending of the four strategy elements product, distribution, promotion, and price to fit the needs to fit the needs and preferences of a specific targ
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YORKADMS 2200Alexander RusetskiFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 89 pages long!)

OC237702889 Page
29 Mar 2018
0
Bigger units are often broken down to smaller units. Economies of scale & scope allows large companies to make products at a lower cost than small comp
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YORKADMS 2200Alexander RusetskiFall

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 91 pages long!)

OC236599891 Page
28 Mar 2018
0
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YORKADMS 2200Alexander Rusetski

ADMS 2200- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC220492336 Page
30 Nov 2017
0
Chapter 1 - marketing: the art and science of satisfying customers: what utility does coach create when the company combines fabric and leather in the
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YORKADMS 2200Hendriks CharlesWinter

[ADMS 2200] - Final Exam Guide - Everything you need to know! (24 pages long)

OC35483924 Page
30 Mar 2017
0
Marketing creates utility through the exchange process by getting the person the exact product they want with the right place, time etc. Identifies the
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YORKADMS 2200Richard PattersonFall

[ADMS 2200] - Final Exam Guide - Ultimate 111 pages long Study Guide!

OC295907111 Page
29 Mar 2017
0
Marketing planning: the basis for strategy and tactics. Marketing planning-implementing planning activities devoted to achieving marketing objectives.
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YORKADMS 2200DatelinaFall

[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (72 pages long!)

OC85218772 Page
1 Dec 2016
58
Ownership ability to transfer title to goods or services from. Retail sales (in exchange for currency or credit) marketing marketer to buyer. Identifie
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YORKADMS 2200Jean AdamsFall

[ADMS 2200] - Final Exam Guide - Comprehensive Notes for the exam (329 pages long!)

OC662128329 Page
1 Dec 2016
21
False or misleading price representation: misleading advertisement. Adms 2200 ch 1 marketing: the art and science of satisfying customers. Overview: ra
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YORKADMS 22005624Fall

[ADMS 2200] - Final Exam Guide - Ultimate 43 pages long Study Guide!

OC81024343 Page
29 Nov 2016
37
Chapter 1: the art and science of satisfying customers. What is marketing: production + marketing = utility. Utility: want satisfying power of a good o
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YORKADMS 2200Andreas StrebingerSummer

[ADMS 2200] - Final Exam Guide - Everything you need to know! (90 pages long)

OC112329890 Page
29 Nov 2016
29
Every company must serve customer needs create customer satisfaction to succeed. We refer to the art and science of satisfying customers because. Marke
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Association To Advance Collegiate Schools Of Business, Personal Selling, Management System

OC242141736 Page
17 Dec 2018
0
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YORKADMS 2200Xianghong LiFall

ADMS 2200 Study Guide - Final Guide: Kurt Lewin, Association To Advance Collegiate Schools Of Business, Consumer Behaviour

OC242141736 Page
17 Dec 2018
0
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