ADMS 2200 Study Guide - Quiz Guide: Permission Marketing, Cognitive Dissonance, Balance Theory

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Richard Patterson

Document Summary

Products also play a role as memory markers: they are used by consumers to retrieve memories about past experiences (autobiographical memories) and are often valued for their ability to do this. This function also contributes to the use of nostalgia in marketing strategies. Memory for product information can be measured through either recognition or recall techniques. Consumers are more likely to recognize an advertisement if it is presented to them than to recall one without being given any cues. Motivation, values & involvement (4: marketers have claimed that they try to satisfy consumer needs, but the reasons why any product is purchased can vary widely. Hence there has been a shift away from talking about needs and towards talking about goals, wants and desires. different needs (as well as different goals, wants and desires), depending on the. As demonstrated by maslow(cid:495)s hierarchy of needs, the same product can satisfy consumer(cid:495)s state at the time.