ADMS 2200 Study Guide - Final Guide: North American Free Trade Agreement, European Union Customs Union, Free-Trade Area

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ADMS 2200 Full Course Notes
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ADMS 2200 Full Course Notes
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Document Summary

Blending of the four strategy elements product, distribution, promotion, and price to fit the needs to fit the needs and preferences of a specific target market. Bundle of physical, service and symbolic attributes designed to satisfy a customer"s wants and needs. (people buy want satisfaction, not objects) Services intangible tasks that satisfy the needs of consumer and business users. Goods tangible products that customers can see, hear, smell, taste, or touch. Good-services continuum: car pure good, dinner in an exclusive restaurant a mix of goods and services, hair salon pure service. Classification goods and services for consumer and business markets. Consumer (b2c) product product destined for use by ultimate consumers. Business (b2b) product product that contributes directly or indirectly to the output of other products for resale. Specialty products products that offer unique characteristics that cause buyer to prize those particular brands (kate spade handbags, tiffany jewellery, lexus automobiles)

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