ADMS 2200 Study Guide - Final Guide: Scotch Tape, Top 2000, Customer Service

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Elena Skliarenko

Document Summary

Frequent requirement of interaction between buyer and seller: products often blur the distinction between goods and services. Example: prescription drugs, which are marketed to doctors and to end users: classification of consumer products, convenience product good or service that consumers want to purchase frequently, immediately, and with minimal effort. Impulse goods and services are purchased on the spur of the moment (magazines, snack foods) Staples are convenience goods and services that consumers constantly replenish to maintain a ready inventory (gasoline, milk, dry cleaning) Emergency goods and services are bought in response to unexpected and urgent needs (emergency vet visit, plumbing repair kit, asthma inhalers). Shopping product: good or service purchased only after the customer compares competing offerings from competing vendors on such characteristics as price, quality, style, and color. (flights homogenous/furniture heterogeneous) Shopper lacks complete information and gathers information during the buying process.