ADMS 2200 Study Guide - Final Guide: Brandweek, Late Marriage, Chinese Canadians

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: A L L

Document Summary

Geographic segmentation: see the excel chart, canada"s population is 31. 6 millions, the biggest province is ontario (12. 6 millions), followed by quebec (7. 6 millions), british columbia (4. 3 millions), and alberta (3. 3millions) Segmenting by gender: male and female ratio (1:1) are almost the same in every age group (excel chart) 2 red light web, marketing, september 9, 2002, p. 26. 3 eve lazarus, caboodles rules, marketing, january 20, 2003, p. 9. 4 beckey ebenkamp, youth shall be served, brandweek, june 24, 2002, p. 21: on average, 13 percent of students reported at least sometimes going to bed hungry because of lack of food at home5. Median total income, by family type, by province and territory (all census families)9. Nunavut: census families include couple families, with or without children, and lone-parent families. Source: statistics canada, cansim, table (for fee) 111-0009. 49,900: median income steadily increases, median income for couple family is ,00010 and lone parent is ,50011 in.