ADMS 2511 Study Guide - Midterm Guide: Personal Health Record, Videotelephony, Formal System
17 Jan 2014
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Ap/adms 2511 management information systems practice final exam. Question 1 (bloss: describe analytical crm and explain how bloss could use it. (3 marks) Analytical crm systems analyze customer behaviour and perceptions in order to provide actionable business intelligence. Explain how bloss could use mobile crm. (2 marks) Mobile crm is an interactive crm system that enables an organization to conduct communications related to sales, marketing and customer service activities through a mobile medium. Mobile crm is used for the purpose of building and maintaining relationships with its customers. What is edi and what are the advantages and disadvantages to bloss of using. Feedback: supply chain management systems and related technologies, p. 293-294. Definition: edi is a communication standard that enables business partners to exchange routine documents, such as purchasing orders, electronically. Inflexible when adapting to new suppliers or multiple standards. Company may need to change business processes to fit edi requirements.
