ADMS 2511 Final: EVERTHING U NEED TO KNOW FOR FINAL EXAM

• School: York University
• Department: Administrative Studies
• Course: ADMS 2511
• Professor: Ingrid Splettstoesser

Document Summary

Reverse auction: find-the-best-price: customer specify a need, an intermediary compares providers and shows the lowest price. Online word of mouth advertising. e. g. customers could email information about your product to their friends. Forward auction: sellers use as a channel to many potential buyers. Buyers bid, the highest bidder wins the items. Reverse auctions: one buyer posts a request for quotation (rfq). Sellers bid, the lowest bidder wins the auction. On-line service industries: cyberbanking, on-line securities trading, the on-line job market, travel services, on-line advertising: viral marketing. Elimination of the value added by the middlemen function in a transaction between end consumer and provider. E. g. manufacturer sells products directly to end consumers. Multichannelling: integrating on-line and off-line product sales and distribution channels: order fulfillment. Buy-side marketplaces: reserve auction, e-procurement, group purchasing. Electronic exchange: third party: vertical exchanges: buyers and sellers in a given industry, horizontal exchanges: buyers and sellers across many industries, functional exchanges: needed services.