ADMS 3521 Study Guide - Final Guide: Current Liability, Externality, Information Asymmetry

• School: York University
• Department: Administrative Studies
• Course: ADMS 3521
• Professor: John Kucharczuk

Document Summary

Social marketing the objective is to encourage your potential customers to become fans of your company"s products and services and engage with your business by entering into a conversation with it. Social mobile nexus strong ties between consumer use of social networks, mobile devise and local shopping. Tradition online marketing goals deliver business message to the most consumer, encourage consumers to become fans and enter conversations, strengthen brand by increasing share of online conversation. Unique visitors vs. engagement engagement measures the amount and intensity of user involvement. The social marketing process five steps in social marketing and mobile marketing: fan acquisition engagement amplification community brand strength. Basic metrics : fan acquisition, engagement, amplification, community, brand strength. Twitter marketing tools: promoted tweets/ trends/accounts, enhanced profile page, amplify/ (same basic metrics to as facebook: analytic tools twitter"s real time dashboard, timeline activity, tweetdeck, twitalyzer, backtweets. Pinterest marketing one of the fastest growing and largest image sharing sites.