ADMS 3960 Study Guide - Global Marketing, Marketing Mix, Currency War

• School: York University
• Department: Administrative Studies
• Course: ADMS 3960
• Professor: all

Document Summary

International marketing can be defined as marketing carried on across national boundaries . Control will have to be defined with reference to a company s management the company is in a position to control and design marketing mix element, namely, product, price, place and promotion. But the total environment in which the marketing mix elements will operate is beyond the control of the company. Depending upon the degree of a firm s involvement, there may be several variations of these arrangements: point out the similarities between domestic marketing and international marketing. There are three basic points of similarities between domestic marketing and international marketing: both in domestic marketing as well as in international marketing, success depends upon satisfying the basic requirements of the consumers. These characteristics include (a) product characteristics, (b) size and growth of the domestic market, (c) optimal scale of production, and (d) potential export markets.