ADMS 4260 Study Guide - Quiz Guide: Entscheidungsproblem, Experiment, Inductive Reasoning

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Research design is the master plan or blueprint for conducting research to resolve the decision problem. Careful attention to research design minimizes total research error by ensuring that the research being contemplated is relevant to the decision problem, the right information is being gathered, and appropriate research methods/procedures are employed. The nature of the decision problem is the single most important determinant of research design. While every decision problem is at least somewhat unique, there are enough similarities among objectives that three broad approaches to research design can be identified. In this section, we examine the objectives, characteristics and methods of different exploratory, descriptive and causal research designs and evaluate the relevance of various designs for different decision problems and research problems. 3. identify the conditions necessary to infer causality: contrast internal and external validity and consider how experimental design can be used to enhance both types of validity;

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