ADMS 4285 Study Guide - Final Guide: Integrated Circuit, Woolmark, Certification Mark

• School: York University
• Department: Administrative Studies
• Course: ADMS 4285
• Professor: Andreas Strebinger

Document Summary

Registered trademark: get sole right to it across canada for 10 years (can renew every 10 years) Trademark : sign or combination of signs used or proposed to be used by a person to distinguish their goods/services from those of others (stands for actual good/services company provides and their reputation) Registered trademark is one way to protect your corporate image, it gives you legal title to it (like the way a deed gives you title to a piece of real estate) For example, suppose you started a courier business that you chose to call giddy-up. You could register these words as a trademark (if you met all the legal requirements) for the service that you offer. A certification mark: type of trademark used to show consumers that particular goods/services or their providers have met certain standards. For example, the woolmark design, owned by woolmark americas ltd. , is used on clothing and other goods.