ADMS 4285 Study Guide - Midterm Guide: Flag Of Canada, Aritzia, Red

• School: York University
• Department: Administrative Studies
• Course: ADMS 4285
• Professor: Andreas Strebinger

Document Summary

Brand recognition: might recognize it when others wear it especially during the winter. Brand recall: high brand recall if we ask people to name winter jacket brands time or when someone talks about it. The product: reliable, durable, good quality, comfortable, withstand cold temperatures. The price: reasonable for a luxury brand (-) and the quality you are receiving (similar to moose knuckle), but expensive compared to aritzia, lululemon, Perceived user profile: a typical user is a middle to upper-class canadians who have enough disposable income to choose luxury as a lifestyle. Those who appreciate functionality as well as being in style. They are between the ages of 22 and 35, where some users are in the process of launching into their careers and those that have already established their careers. They believe wearing luxury brands show a sign of prestige and status, but want to be subtle. outdoor use, used by an individual.