ADMS 4900- Final Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)

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Vocabulary: management, strategy, policy, good strategy, bad strategy, general management. Cornell notes template > adms 4900 lecture: session 2. Cornell notes template > adms 4900 lecture: session 3. Notes/answers/definitions/examples/sentences: chapter 4 > assessing the intellectual assets of the firm: Integrated strategies: lo 1: importance of intellectual capital & what it is. Intellectual capital: human capital, social capital, 2 forms of knowledge. 2) lo 2: human capital"s 3 vital processes: attract, develop, retain. 3) lo 3: human capital"s 3 vital processes described. 4) lo 4: the vital role of social capital. 5) lo 5: assessing social capital using social network analysis. 6) lo 6: ways technology can leverage human capital & knowledge. 7) lo 7: ways of intellectual assets can be protected & benefits created: legally protectable ip, copyrights, patients, trademarks. Industrial design: hard to legally protect ip, trade secrets, confidentiality, non-compete agreements, benefits of protection & importance of dynamic capabilities, chapter 5 > business-level strategy: creating & sustaining comp ads.

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