ADMS 4900 Study Guide - Final Guide: Loyalty Program, Vertical Integration, Australian Wine
8 Dec 2017
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>open more stores (increase economic of scale) (increase customer loyalty) >do not mailing order, because if they do that, they are direct compete with sears: vrio: 1. r&d capability 2. design product 3. Five force: for ikea, threats of new entrants is low as high industry level. For supplier power,they have 1400 canadian manufacture, so they have lower power as big number. For the customer power, the power is low, as high switching cost, as the choice for customer is only limited to these brands. Should they go to china? the answer is no, cause they do not have the experience with china. Product design : eq3 and motion. (capabilities) 3. Value enhancement if sth sell 500 this year, sell it lower price in next year (capabilities ) 4. Main question: diversity (should go to u. s or stay in canada) and how to create synergy with burger king?burger king: international experience, management experience and known us market.
