COMN 1000 Study Guide - Midterm Guide: Johannes Gutenberg, Gutenberg Bible, Erich Fromm

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

In this book, it is used to indicated a particular way of life, whether of a people, a group, or humanity in general. " from this perspective culture includes. Effects research- used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media and media culture affect how their audiences think and behave. Feminist research- feminists have long recognized the significance of the media as a forum for the expression of--or challenges to the existing constructions of gender. Feminist theory and research contributes to a fuller understanding of the media"s multiple roles in the construction of gender in contemporary societies. Frankfurt school- a school founded at the university of frankfurt in 1922 and its leading member included theodor adorno, max horkheimer, herbert marcuse, erich fromm and leo lowenthal. Denotative-explicit, literal meaning of a communication; in communication theory, words and messages are said to have both denotative and connotative meanings.