COMN 2200- Midterm Exam Guide - Comprehensive Notes for the exam ( 29 pages long!)

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

Industries evolve organically, especially if they are left alone. Making money through advertising (taken for granted): market maturity. For a long time (newspapers as example) the expansion of populations and rising levels of literacy. These kinds of social changes meant that there was for generations a continually expanding market for newspapers. Overall market always getting bigger so that there could be competition. As the market gradually peaks out and gets saturated (readers hard to find). Only way to get new readers was to steal them from your competitors. Drive to expand market was an extensive competitive market. With market maturity, we have companies invading one another territory, buying one another out in order to expand their readership: technological change. Raises barriers of entry to the market so fewer organizations can afford: cultural change (within industry) setup in this market. Increased labour costs, raises costs of producing newspapers. Media organization newspapers become larger and more complex.