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Final

COMN 1000 Study Guide - Final Guide: Semiotics


Department
Communication Studies
Course Code
COMN 1000
Professor
Nick Skinner
Study Guide
Final

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Communications Tutorial
Limited effects (pg 293)
Is an influence, not as direct or predictable
What influences it?
Biases
Where you live
What time period
Direct Effects
The idea of the creator/maker
Directly influences people’s behaviour
Cultural Effects (pg 303)
You decide what a message means/interpret it your own way
Related to the limited effect, but takes into account our own experiences
ON THE EXAM
3 kinds of symbols
Icon: looks like the thing (photo, map)
Index: associated with its object (smoke, animal droppings)
Symbol: arbitrary/abstract relationship (language)
Structuralism, Semiotics, and Post-Structuralism: emphasis not on the personal, but on the larger
social context/structure (history)
Political Economy: emphasizes the ways in which political and economic forces enable ad
constrain the production, distribution and consumption of media messages
Discourse Analysis: focuses on how language, as a system of representation, provides us with a
particular perspective or position in the world
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