Grounded theory: The way you design a study and understand that it is a systemic
qualitative procedure. We do it in order to generate a theory that explains either a
process action or interaction of your topic.
Conceptualization: concepts occur as you are analysing the data. Emerges from the
Start with open-coding: open yourself to different potentials to open transcripts—like
maps, documents, lyrics in a song, art etc. opening yourself up to anything that can be
relevant to your topic.
In-depth Interviewtranscribe the intervie