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ECON 1000

1 sYORK UNIVERSITY FACULTY OF LIBERAL ARTS AND PROFESSIONAL STUDIES SCHOOL OF ADMINISTRATIVE STUDIES COURSE SYLLABUS, FALL 2013 ADMS 1000 - INTRODUCTION TO ADMINISTRATIVE STUDIES: THE CONTEXT OF BUSINESS Course Director: Course Website Access through: COURSE DESCRIPTION This course offers an examination of the external context of business and the challenges of managing in the Canadian business environment. Our exploration of the external context of business includes consideration of such key areas as economic, competitive, labour, technological, societal, global, and political issues. The broad aim is to provide insight into current challenges and opportunities that play a dramatic role in the business landscape and affect business strategy. COURSE GOALS 1. To identify the key factors which comprise the external environment of business. 2. To understand the potential impact of these external factors on business. 3. To obtain an understanding of the challenges & opportunities present in the Canadian business context. 4. To encourage critical thinking regarding the external challenges that must be addressed as part of successful business strategy. Prerequisite: None REQUIRED TEXT Karakowsky, L. (2013). Exploring The Canadian Business Environment, SECOND EDITION. Pearson: Toronto COURSE CONTENT AND SCHEDULE SESSION 1: The Context of Business: A Framework Learning Goal: To consider why the most logical starting point to undertaking studies in business is to look “outside” the walls of business and see the bigger picture. We will identify and examine the major external contexts within which all businesses operate. Reading: Chapter 1 Case: Facebook: when your friends are worth a billion. (p. 24-26) SESSION 2: Societal Context Learning Goal: To recognize the nature of business’s role in society. We identify the notion of corporate social responsibility and examine its nature and significance. Reading: Chapter 8 p.201-216 only Case: The new blood diamond: cell phones. (p.225-227) SESSION 3: Economic Context Learning Goal: To obtain an overview of the economic issues influencing the nature of business activity. This will include an introduction to key economic indicators and the nature of the Canadian market economy. Reading: Chapter 2 Case: NONE 2 SESSION 4: Understanding Industries: Business Strategy Learning Goal: To identify the forces that shape industry structure and consider how they influence business and corporate level strategies. We will examine several major strategic business models and develop an understanding of strategic management and its relationship to the external environment. Reading: Chapter 9 Case: Lululemon: for the love of yoga. (p. 252-254) SESSION 5: Competitive Context & Technological Context Learning Goal: To develop an understanding of industry life cycles and competitive behaviour. We will consider the stages through which all industries pass and identify the implications of each of these stages on competition. The role of technology in industry evolution will also be examined. Reading: Chapter 3, Chapter 4 p.83-88 only Case: Has soda lost its fizz? (p. 80-82) SESSION 6 MIDTERM EXAM: (during class time, 2.5 hours, CLOSED-BOOK EXAM) SESSION 7: Global Context I Learning Goal: To address the significance of globalization for business in Canada, as well as in other parts of the world. We will identify the forces driving globalization and consider major actors in this phenomenon such as multinational corporations. The implications of foreign ownership and trade will also be addressed. Reading: Chapter 6 Case: Beijing and the Calgary oil sands. (p.163-165) SESSION 8: Global Context II Learning Goal: Our exploration of globalization continues with a consideration of the role and impact of trade on Canadian business. We will also consider the topical issues that arise as a result of the power of glo
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