ECON 2350 Study Guide - Eure

• School: York University
• Department: Economics
• Course: ECON 2350
• Professor: Rebecca Jubis

Document Summary

Good advertising: rules for creating good advertising, attract attention, gain interest, build desire, get action, attract attention for print advertisements, a good headline works. Public relations firms often write and distribute positive stories about the businesses they represent, hoping the media will use them: types of media, direct to home: any advertising that comes to your home such as a flyer or catalogue, out of home: any advertising message that the consumer is supposed to receive while not at home, radio: go anywhere medium as it is often playing in the background. If an advertisement is especially creative, it may become popular itself: newspapers: small companies usually advertise in local newspapers while large companies may advertise both locally and nationally, magazines: magazines print colour advertisements which attract consumers to the product, the internet: there are three types of advertisements on the internet: company websites, banner advertising on other websites and e mail advertising.