Strategic Management for International Business
Chapter 2 General Environment: general elements in the external environment that have bearing on the company competitive environment: produce similar products and services, sell to similar customers, and use similar method...
Environmental Scanning – monitoring – competitive intelligence SWOT General Environment: Psych/Soci/Politcal/Global/Technological/Economic Porter’s Threat of new entrants: differentiation, scale, cost advantages, switch...
Environmental Scanning – monitoring – competitive intelligence SWOT General Environment: Psych/Soci/Politcal/Global/Technological/Economic Porter’s Threat of new entrants: differentiation, scale, cost advantages, switch...
Exam case rd - Ex: you are pricing manager at apple, where bc u are no dealing with 3 party suppliers who are increasing their ...
Environmental Scanning – monitoring – competitive intelligence SWOT General Environment: Psych/Soci/Politcal/Global/Technological/Economic Porter’s Threat of new entrants: differentiation, scale, cost advantages, switch...
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