MGMT 1040 Study Guide - Final Guide: Global Reporting Initiative, Corporate Social Responsibility, Social Enterprise
Document Summary
Corporate philanthropy the effort of business to contribute to society socially and is manifested by donations of money or goods and services, voluntarism and sponsorship of even that contribute to society. Charitable foundation a corporation or trust that is constituted and operated exclusively for charitable purposes. Cause-related marketing purchase of a particular product results in a donation being made by the corporation to a non-profit organization"s program. Strategic giving an attempt to rationalize the shareholder interest with corporate philanthropy where the corporation benefits directly from the funds given. Corporate voluntarism the time and talent employees commit to community organizations with support and/or consent from employers who recognize the value of such efforts to society giving back to society beyond monetary donations. Corporate sponsorship defined as a partnership which has been established for mutual benefit between a business sponsor and an event or a non-profit.
