MKTG 3100- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

• School: York University
• Department: Marketing
• Course: MKTG 3100
• Professor: Marshall Rice

Document Summary

Processing of gathering info to create awareness of how potential customers will react to a business"s g+s. Mr is done all the time; talking to customers, checking competitor"s prices, deciding your customers/marketplace. Can be simple; customer survey, demographic data or complex by hiring a profession mr firm. Mr is helpful since it improves a business"s decisions. To get info to help make decisions about startups, innovation, growth and 4 p"s: price, product, placement and promotion. Doing mr allows you keep up with the economy, demography, regulations and technology. Mr feeds into different areas of a business plan (startups and existing) like: determining sales potential for g+s: selecting demographic, location, prices, attracting customers: establishing image, prices, advertising, selling to customers and repeat business. Situations call for mr like: new ad campaigns, relocating, increasing production, introducing new g+s. Second, develop a strategy and techniques to gather data.