MKTG 4150 Study Guide - Final Guide: Consumer Reports, Sensory Neuron, Gluten

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Your final written report consists of four parts. Wall street journal, etc. , identify a current marketing issue related to a consumer product, service, company, or market. The aim is to analyze the consumer behavior inherent in some real- world situation and develop marketing recommendations based on that analysis: marketing problem(s)/ phenomenon. You should identify the key marketing problem(s)/phenomenon you will address in your project. Identifying examples of the problem will help you focus your project. You may use examples photographs, commercials, promotions, etc. You should identify the key consumer behavior issues, concepts, and so on that we have discussed in class that are relevant to the marketing problem you have identified. Current marketing issue related to a consumer product, service, company, or market. How does consumer behaviour play a role make an appropriate recommendation. Your group will submit a two-page outline of your project proposal.